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About the agency

ICON Management, founded and led by Chelsea Bonner, represents models, actors, creators and profile talent across fashion, screen, entertainment and digital media.

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Its divisions are led by people with direct industry experience, and its model boards span fashion and development across Sydney, Melbourne, Brisbane, Adelaide and Perth.

Applying to this agency

Prepare your application with Smart Apply on ToolsForModels using the saved email contact. Model applicants use ICON's dedicated form with date of birth, location/contact details, social links, skills, optional résumé, close-up and full-body photos plus measurements. Successful applicants are contacted within 14 days; otherwise applicants may reapply later. ICON explicitly prohibits filtered photos, nude/lingerie requests, online-chat interviews and audition/casting fees.

TypeModel agency
LocationSydney · Australia
SpecialtyDigital creators · Commercial · Model management · Scouting · Runway · Editorial · Acting · Fashion
ProfilesMen · Women · Actors · General talent · Creatives
Information, update and sources
Data verificationSources checked · Oct 16, 2026