Model agency

JOY Management

Your application

Sign in or create your ToolsForModels account to prepare your application and access the contact.

Prepare my application

About the agency

JOY Management has worked in Brazil since 2008, with offices in São Paulo and Porto Alegre. Led by Liliana Gomes and Marcelo Fonseca, it combines fashion-model development with JOY ID personalities and dedicated fashion, international, multimedia and new-face teams.

Read more

The São Paulo office is in Jardim Paulista. Gracie Oliveira is credited to JOY MGMT in Vogue Portugal’s February 2026 film A brincar, a brincar…, offering a specific example of editorial work. For beginners, the public route is a free online assessment, supported by a regulation page explaining photographs and how the team follows up.

Applying to this agency

Start with Become a Model and read Regulation. JOY asks applicants to complete the Be a Model questionnaire and send face and full-length photos. The online assessment is free; a representative contacts you if your profile matches its current search. No universal age or height rule was confirmed on that page. If the questionnaire is not visible, ask the published new-face coordinator at Send an email for guidance. A ToolsForModels comp card or portfolio can organise your material, without replacing the official application. JOY’s regulation says to verify a claimed representative through its own contacts and states that it does not request nude or lingerie photos or payment in this assessment. Minors should involve a guardian.

TypeModel agency
AddressRua Maestro Elias Lobo, 1001, 01433-000 São Paulo, SP, Brazil
SpecialtyAdvertising · Model management · Fashion
ProfilesMen · Women · General talent
LanguagesPT
Markets / territoriesBrazil
Social networks
Information, update and sources
Data verificationSources checked · Oct 14, 2026