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About the agency

LA Models is a modelling agency based in Los Angeles, California. Founded by Heinz Holba in 1985, it represents women and men for fashion, advertising campaigns, runway shows and editorial photography.

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The official website presents model portfolios across boards including Women, Men and New Faces, allowing casting professionals to review images and individual measurements. Its new-faces activity is devoted to discovering and developing emerging talent alongside the established roster. Prospective models can consult the official Become a Model section for submission instructions and photographs requested by the agency. A first application does not require professionally produced pictures. LA Models has long operated within the Los Angeles fashion and commercial production market, linking local talent with domestic and international clients.

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TypeModel agency
LocationLos Angeles · United States
SpecialtyModel management · Scouting · Career management · Fashion
ProfilesMen · Women · Kids · General talent
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Data verificationSources checked · Oct 15, 2026