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About the agency

PRM Agency's online application begins with natural photographs and accurate measurements. Founded in London in 2012 by Paulo Ribeiro, the agency represents models for fashion, editorial and commercial assignments.

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Its Become a Model form requests contact details, height, measurements and photographs showing the face, side profile, upper body and full length. Applicants should use natural light, fitted clothing and no makeup; professional studio pictures are unnecessary. Published scouting criteria include at least 171 cm for girls aged 15–20 and 183 cm for boys aged 16–22. Meetings are by appointment. Office: 3 Archie Street, London. Email: Send an email.

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TypeModel agency
Address3 Archie Street, SE1 3JT London, England, United Kingdom
SpecialtyCommercial · Model management · Scouting · Editorial · Career management
ProfilesMen · Women
Information, update and sources
Data verificationSources checked · Sep 20, 2026