Rule Model Management
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Prepare my applicationAbout the agency
Rule Model Management is a boutique mother agency based in Rotterdam. It works with a deliberately small roster, developing new faces alongside models with fashion, editorial and commercial work, and describes its role as career planning, portfolio development and day-to-day support.
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Separate Models and New Faces sections make this development approach visible. Its official scouting page is open to beginners: applications are free and require neither experience nor a portfolio. The published entry guidelines are a minimum age of 13 and a height of 175 cm, with parental permission for minors. An external profile lists Ellen Hermans with Rule as her mother agency and records runway work in 2026.
Applying to this agency
Submit the official Get Scouted form after checking the published guidelines: at least 13 years old and 175 cm tall. Applying is free; no modelling experience or portfolio is required. Prepare four unfiltered views: close-up, side profile, full body and full-body side profile. Applicants under 18 need parental or guardian permission and should provide the adult’s phone and email; the agency also asks that an adult accompany minors to appointments. ToolsForModels Polaroids can help create these views with a phone. Record your measurements accurately before submitting. Rule says it contacts applicants it wishes to meet; this does not guarantee representation or an international placement.
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