Stockholmsgruppen
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Prepare my applicationAbout the agency
Stockholmsgruppen in Stockholm distinguishes three different routes: New Face, Development and Model for potential international fashion careers; Commercial for advertising work across ages, sizes and appearances; and a separate Kids division.
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That distinction prevents an aspiring commercial model from mistakenly applying the narrow runway criteria to their profile. For inexperienced applicants to its fashion divisions, the official guidance lists women aged 13–21 at 170–182 cm and men aged 16–25 at 180–190 cm. The Commercial division, by contrast, says it accepts any age, size and character. These are division-specific statements, not a guarantee of acceptance.
Applying to this agency
Use the official Become a Model form, not the separate Updates page reserved for already represented models. Enter contact information, date of birth, location, height and clothing size. Upload three recent, unedited images: one headshot, one profile and one full-body photo; each upload accepts one JPG or PNG image, with optional links to additional images. Professional photography is unnecessary and smartphone photos are recommended. Choose the appropriate division before applying, and check the Kids guidance separately for minors. The agency asks applicants not to send photos to its Updates service by email.
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