Way Model Management
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Write to the agencyAbout the agency
Directed by Anderson Baumgartner, WAY Model Management plans and manages modelling careers from São Paulo for Brazilian and international markets. Its fashion roster sits alongside WAY Stars and WAY Talent, which handle public figures and other talent careers.
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New-face development is visible in documented pathways: a July 2026 Models.com interview identified Ariel Ferreira with WAY as her São Paulo mother agency and representation in New York and London. For beginners, the digital assessment offers a practical entry point: the agency considers different heights and prefers home photographs to a professional book bought for the application. Its guidance says proximity to São Paulo can make access to the market easier, without making residence there a published requirement for sending a profile.
Applying to this agency
To contact this agency by email, use Smart Apply on ToolsForModels to prepare your profile and message for the saved contact. Use Quero ser modelo to enter contact details, age, height and measurements, and make Instagram and TikTok visible for assessment. WAY prefers phone photographs: full-length, half-length, profile and close-ups smiling and not smiling, with natural light, a neutral wall and basic clothes. Avoid makeup, filters, editing, selfies and accessories. Follow the instruction of up to 400 KB per image; the form has eight image fields, with the first two marked required. Assessment is free and the agency says everyone receives email feedback, without a fixed deadline. WAY does not represent children; its professional-work guidance mentions age 16 and emancipation for ages 16–17, which should be clarified with the team and a guardian. ToolsForModels digitals can help you prepare the photographs before submitting through the official form.
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